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The town of Pag is located in the central part of the island of Pag. It is the center of administrative, cultural and economic life. The name Pag was mentioned for the first time in the 10th century, when King Stjepan Drzislav liberated Pag, which until then was under Byzantine rule.
The old town center of Pag is a protected cultural monument with many buildings that tell the story of the intense city life of Pag. Pag's noble families played an important role in shaping economic and cultural life in the city of Pag. Their palaces were a symbol of wealth and power, as well as the general prosperity of the city. The town of Pag was founded in May 1443, with the first building in which the foundation stone was laid - the Congregational Church of the Assumption of Mary, which stands on Peter Kresimirja IV Square. The church began to be built as a cathedral, i.e. as the seat of the diocese, but it never had this function due to political and historical reasons. The church is open for tours every day, and mass is also held there. Opposite the Church of Saint Mary, on Peter Kresimirja IV Square, is the Prince's Palace. It was built in the 15th century, and until 1905 it was the seat of the city and island administration.
The princes ruled here, the City Council and the Noble Council met here. An important cultural attraction is the Skrivanat tower, which is the only one preserved of the nine towers that once surrounded the town of Pag.