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The town of Pag is the cultural, tourist and administrative center of the island of Pag. It dates from the 15th century and the plans for its construction are the work of the great builder and sculptor Juraj Matejev Dalmatinac.
Pag is known for its well-preserved old medieval core. The biggest cultural attractions of the city are the Congregational Church of the Assumption of Mary, the Benedictine Monastery of Saint Margarite, the Duke's Palace, where the princes ruled, and the Skrivanat tower, which is the only one preserved of the nine towers that once surrounded the town of Pag. Pag's noble families played an important role in shaping economic and cultural life in the city, the largest of which was the Mirkovic family. The town of Pag has beautiful pebble, stone and sandy beaches. The ring of the bay covers about 26 km of beaches. Most of them can be reached by car, the only exception is the beach located at Paska vrata (Pag Doors), which is accessible only by boat. Prosika Beach is a city beach located in the immediate vicinity of the city center. It represents the central beach in the city of Pag. Its length is about 800 meters. Access to the sea is gentle and gradual, so it is especially suitable for families with children and non-swimmers. About 80 meters from the shore, the sea is about one meter deep, the seabed is sandy and suitable for walking. Prosika beach has a blue flag. Bathers can access the following on the beach: showers with drinking water, restaurant, bar, kiosk with food and drinks, children's playground, swimming pool, slides.
In addition, there is also a beach volleyball court, tennis courts, rental of jet skis, boats and more. During the night hours, catering facilities turn into nightclubs where visitors can enjoy the entertainment. There is a large parking lot near the beach.